GTM
Strategy
& AI-Powered
Foundations
GTM misalignment costs pipeline, burns budget, and stalls deals. Diagnose what's slowing you down, strengthen the operating system, and build the engine that scales.
Amber was a highly regarded leader due to her innate ability to align cross-functionally — rare in my experience as B2B marketers tend to silo themselves. She was instrumental in launching our ABM strategy and evolving it into an Allbound motion. I wouldn't hesitate to hire her again.
Amber has made an immediate impact on revenue and pipeline growth since day one. Her innate ability to balance crafting a winning long-term strategy with driving short-term results has led to strong, efficient growth of our bottom line. She is a must-hire.
Amber is an incredibly talented marketer capable of building demand generation programs from scratch, designing innovative account-based marketing approaches, or overhauling a go-to-market strategy to drive results. She is thoughtful, intellectual, collaborative and communicative in her approach. She can develop an entire strategy and execute on the tactics — a rare talent. And she is a kind, funny and caring colleague.
Amber is one of the best demand gen leaders I've ever worked with. She built our entire ABM program from scratch and delivered pipeline we couldn't have achieved without her strategic thinking and hands-on execution.
Demand Built For
Most revenue teams aren't losing to bad products or bad reps. They're losing to misaligned targeting, disconnected motions, and measurement that hides the leaks.
Find where the GTM is leaking, fortify the foundation, and build the engine that scales.
GTM Principles Behind
Every Engagement
Generate more pipeline and close deals faster by rallying your marketing, sales and customer success teams to work as one team.
A $100K platform won't drive those conversions. The framework has to come first. The tech should serve it, not define it.
Modernize your GTM measurement and attribution by looking at the right signals that uncover how your buyers actually buy.
Most teams bolt AI onto existing programs and wonder why nothing changes. This is about building AI into the foundation of how you run GTM from the start — so it directly impacts bottom-line performance instead of just assisting.
Fix the
foundation.
Build the
engine.
Choose the level of strategic leadership and execution support your business needs now.
4 Ways to Engage
GTM Advisory & Fractional CMO
Two options to have senior GTM leadership in the room — from a standing sounding board to someone you can count on sitting in the seat.
GTM Advisory
Trusted strategic counsel for the critical decisions that come up between board meetings, launches, and fire drills.
Fractional CMO
Ongoing leadership, embedded in the seat. I own the GTM strategy and revenue alignment, working across sales, marketing, and finance — at a fraction of the cost.
GTM Diagnostic & Planning
The hardest part of running the GTM engine is knowing where the leaks are. Get GTM clarity, then know exactly what to do about it.
GTM Diagnostic
Something's off and you're not sure where to focus. I come in fast, diagnose clearly, and identify where revenue is leaking — no BS, just what moves the number.
GTM Planning
Turn the diagnosis into a prioritized 90-day roadmap — ranked by impact, so you know what's worth tackling first.
Embedded Operator
The strategy is set. Now it needs to get done. Short-term, hands-on execution with a clean handoff when it's complete.
- →Time-boxed, project-based only
- →Hands-on building and delivery
- →Defined start, defined end
Demand Generation & ABM
Build and fix full-funnel programs that align to how your buyers actually buy — not how your CRM was set up.
- →Inbound, outbound, and ABM program design
- →ICP refinement and segmentation strategy
- →One version of pipeline truth that's agreed upon
AI that
actually
moves the
number.
Most teams are using AI to move faster, not to move revenue. AI isn't an add-on here. It's layered across every engagement: segmentation, attribution, outbound, pipeline reporting, and ICP refinement.
Attribution & Segmentation
Stop guessing what's driving pipeline. Get clarity on which channels, campaigns, and accounts are actually working — and stop spending on the ones that aren't.
Outbound & Campaign Intelligence
Sharper targeting, faster sequencing, better messaging. AI that helps your team reach the right accounts before your competitors do.
Pipeline Reporting & RevOps
One view of pipeline that sales, marketing, and finance all trust. No more three different numbers in three different meetings.
15+ years
building
real revenue
engines.
Amber Bogie is a B2B SaaS marketing executive who builds and fixes GTM engines that drive real revenue — not vanity metrics.
With 15+ years leading global demand gen, ABM, and GTM transformation at companies like GoTo, Degreed, Reachdesk, and Plug Power, she's delivered outcomes that speak for themselves: $30.2M in marketing-sourced pipeline at GoTo, an ABM program built to $100M in pipeline in year one at Degreed, and a category repositioning at Reachdesk still driving the narrative three years later.
She specializes in coming into post-PMF, Series B through enterprise organizations, diagnosing where GTM is leaking revenue, and rebuilding it. Demand gen, ABM, RevOps, and AI-powered execution, aligned so sales, marketing, and finance run off one model. She works across that full range, stepping in as GTM Advisor, Fractional CMO, or Embedded Operator, depending on what the moment calls for.
Her edge isn't knowing the tools. It's having run the programs — and applying AI to make them run faster and smarter.
select full-time executive engagements
Amber was a highly regarded leader due to her innate ability to align cross-functionally — rare in my experience as B2B marketers tend to silo themselves. She was instrumental in launching our ABM strategy and evolving it into an Allbound motion. I wouldn't hesitate to hire her again.
Let's build
your GTM
engine.
Book a no-fluff call to diagnose your GTM and map the fastest path to revenue.